This is pretty solid advice IMO whenever you see comms go off the rails it's often because the founders or the team are too insular and exist in a bubble. They lack the perspective to understand how their message will be perceived by an outsider, and make forseeable errors How do you combat this? 1) Anyone working in comms should think of themselves as the 'external advocate' in these meetings. It's a skunk job, but being 'red team' is a time-tested method 2) Founders need to cultivate 'gut check' advisors. Someone who is not in the day-to-day who you can text or call and get a gut check on something. Ideally not major investors 3) Calm down. Almost nothing is so urgent you need to get it out right now. Do it well - be honest, and most importantly be clear and concise. My dms are always open.
the jup vs titan vs dflow aggregator stuff is actually a good study in PR/marketing few tips here (without taking sides) i) if you're the bigger incumbent, you do not wanna give public attention to your smaller competitor even if you're correct, you've just increased their algo authority and given them new eyeballs from your own userbase previously unaware or impartial users will now check them out ii) when doing stuff like this, you never want to tweet from the company account, it must *always* come from a founder account to humanize you human rizz > company account rizz logos are much easier to hate/troll than people iii) the best way to tackle stuff like this is to get relatively unbiased 3rd parties to do the analysis for you and then to amplify it iv) the other best way is to write basic educational content about the topic at hand but without mentioning the competitor if you wrote clearly enough, the people who reply will point out the team you're talking about anyway v) do not, under any circumstances, ever lie vi) take emotion out of your replies to the extent possible best of luck to everyone!
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