This is pretty solid advice
IMO whenever you see comms go off the rails it's often because the founders or the team are too insular and exist in a bubble. They lack the perspective to understand how their message will be perceived by an outsider, and make forseeable errors
How do you combat this?
1) Anyone working in comms should think of themselves as the 'external advocate' in these meetings. It's a skunk job, but being 'red team' is a time-tested method
2) Founders need to cultivate 'gut check' advisors. Someone who is not in the day-to-day who you can text or call and get a gut check on something. Ideally not major investors
3) Calm down. Almost nothing is so urgent you need to get it out right now. Do it well - be honest, and most importantly be clear and concise.
My dms are always open.
the jup vs titan vs dflow aggregator stuff is actually a good study in PR/marketing
few tips here (without taking sides)
i) if you're the bigger incumbent, you do not wanna give public attention to your smaller competitor
even if you're correct, you've just increased their algo authority and given them new eyeballs from your own userbase
previously unaware or impartial users will now check them out
ii) when doing stuff like this, you never want to tweet from the company account, it must *always* come from a founder account to humanize you
human rizz > company account rizz
logos are much easier to hate/troll than people
iii) the best way to tackle stuff like this is to get relatively unbiased 3rd parties to do the analysis for you and then to amplify it
iv) the other best way is to write basic educational content about the topic at hand but without mentioning the competitor
if you wrote clearly enough, the people who reply will point out the team you're talking about anyway
v) do not, under any circumstances, ever lie
vi) take emotion out of your replies to the extent possible
best of luck to everyone!
34,16Â k
142
Le contenu de cette page est fourni par des tiers. Sauf indication contraire, OKX nâest pas lâauteur du ou des articles citĂ©s et ne revendique aucun droit dâauteur sur le contenu. Le contenu est fourni Ă titre dâinformation uniquement et ne reprĂ©sente pas les opinions dâOKX. Il ne sâagit pas dâune approbation de quelque nature que ce soit et ne doit pas ĂȘtre considĂ©rĂ© comme un conseil en investissement ou une sollicitation dâachat ou de vente dâactifs numĂ©riques. Dans la mesure oĂč lâIA gĂ©nĂ©rative est utilisĂ©e pour fournir des rĂ©sumĂ©s ou dâautres informations, ce contenu gĂ©nĂ©rĂ© par IA peut ĂȘtre inexact ou incohĂ©rent. Veuillez lire lâarticle associĂ© pour obtenir davantage de dĂ©tails et dâinformations. OKX nâest pas responsable du contenu hĂ©bergĂ© sur des sites tiers. La dĂ©tention dâactifs numĂ©riques, y compris les stablecoins et les NFT, implique un niveau de risque Ă©levĂ© et leur valeur peut considĂ©rablement fluctuer. Examinez soigneusement votre situation financiĂšre pour dĂ©terminer si le trading ou la dĂ©tention dâactifs numĂ©riques vous convient.


